Business & Media
The Tilly Norwood AI interview was the week's promotional engine. @piersmorgan retweeted dozens of clips and press articles about the AI actress malfunctioning and switching to Cantonese mid-interview, including a viral repost from @TJenksTampa that racked up 3.4M views [1], plus coverage from Deadline, THR, Daily Mail, and Not the Bee [2][3][4][5]. He pushed back on Forbes' claim that Norwood didn't malfunction: 'She definitely malfunctioned… unless you think I asked her a question in Cantonese?' [6], and tracked the clip's reach, noting 8.7M views [7]. Beyond the AI interview, he promoted his Fox News appearances — Gutfeld on Sep 15 [8], Fox & Friends on Sep 14 [9][10], and Fox News Saturday Night on Sep 19 [11] — and flagged a viewer endorsement of his show's format as 'S-tier' [12]. He also hyped his Mehdi Hasan vs Nancy Mace episode as 'the most exhausting debate I've ever hosted' [13] and retweeted Mediaite's coverage of Hasan calling Mace a 'racist bigot' to her face [14][15]. He celebrated Royals Uncensored hitting 531k views — 40% higher than any previous episode — calling it 'the world's biggest Royal show' [16], and promoted a separate History Uncensored episode on AI with Bianca Nobilo [17].
Cricket & Other Sports
Arsenal's 3-0 loss to Brighton on Sep 19 was the defining sports moment of the week, and @piersmorgan reacted live and at length. He warned early that Brighton had been 'all over us' and told Arsenal to 'Wake up' [18], then escalated as the match went on: 'Omg.. what the f*ck is going on?' [19], 'This is painful to watch. Make some subs, Mikel' [20], and 'Could we try tackling their forwards? Giving them so much space, it's ridiculous' [21]. His two biggest sports posts both came from that match. The first — 263 replies, 2,380 likes — called Arsenal's defence 'shambolic amateurs' against a 'hungry aggressive Brighton team' and said it was 'Embarrassing' [22]. The second — 244 replies, 1,826 likes — was his post-match verdict: 'I don't understand what I just endured… this utterly abysmal performance against a far better, sharper, faster, stronger, more determined Brighton. Congrats @BHAFC… I need a drink' [23]. Away from the match itself, he praised 16-year-old Arsenal talent Max Dowman as 'a special, special talent… scoring silky Arsenal goals for fun' [24] and demanded Arteta 'Get Dowman on' during the Brighton game [25]. He mocked Chelsea's loss with 'Thoughts with all my Chelsea fan mates at this difficult time' [26] and told Kevin Pietersen 'you're no good whatever colour you play in' [27]. He also made a £1M charity bet with Jamie O'Hara that Arsenal would finish above Spurs for the next five seasons [28], debated VAR as 'crap' that 'sucked the joy out of football' [29][30], and engaged in club football banter about Manchester United and Frank Lampard's Coventry [31][32][33][34]. After the Brighton defeat, he said the worst part was waiting two-to-three weeks before Arsenal could 'repair the damage' — but the best part was that the players had that time to 'fix whatever the hell was going on' [35][36].
Israel-Gaza & Iran War
@piersmorgan's sharpest Israel-Gaza post — 156 replies, 929 likes — attacked Melanie Phillips's claim that the IDF achieved the lowest civilian-to-combatant ratio in history: 'Bullsh*t. The IDF won't even say how many civilians they've killed because they don't know. Unsurprising given they've levelled 70% of Gaza to rubble' [37]. He called the Israeli government 'stacked with psychopaths like Ben Gvir & Smotrich' and said it was 'making Israel historically unpopular,' arguing 'Netanyahu won't care, but the Israeli people should' — a post that drew 148 replies [38]. He endorsed the framing that Netanyahu's radicalism, not rising antisemitism, drove a 67% shift in US attitudes toward Israel [39]. On the Iran front, he flagged a 'Code 100' highest-alert report from the IRGC and said 'Looks like something very significant is about to happen' [40]. When Trump reportedly mused about whether to 'blow the entire nation up,' @piersmorgan was blunt: 'Blowing a whole nation up would of course be a genocidal war crime' [41]. He also called Netanyahu's claim that Israel's attack on Iran 'may have saved the country' a counterfactual with 'zero evidence' [42] and shared a CNN report that AI-generated intelligence nearly triggered a US military boarding of a Chinese vessel in the Middle East, calling it 'Terrifying' [43]. On the cultural fallout, he said he agreed with Ed Sheeran's overview of the war — 'Oct 7 terrible, Israel response disproportionate' — but criticised Sheeran for reading the statement 'off an autocue like some bullied puppet' and bowing to mob pressure, saying 'He needs better advisors' [44]. He promoted multiple Uncensored segments on the Macklemore/Ed Sheeran row and the Israel debate [45][46][47][48][49][50].
Royal Family
Earl Spencer's new book about Diana was the week's Royal obsession. @piersmorgan's hardest-hitting post — 102 replies, 1,333 likes — called Spencer's behaviour 'beyond parody': 'I've seen some brass necks in my time but Earl Spencer slamming the malign cancerous way the media supposedly treat Harry/Meghan, whilst simultaneously flogging his book which treats King Charles in a malign cancerous way (as he actually battles cancer) is beyond parody' [51]. He flagged the book's 'bombshells' as 'off the charts' and declared 'This is open Royal war now' [52], and mocked Spencer's claim that he doesn't hold resentments: 'He says, having waited 30 years to launch a vengeful resentful attack on King Charles' [53]. He endorsed allies of Charles who called Spencer 'an arsonist with crested carving knives' [54] and backed Roger Mosey's parallel between Spencer and Harry: 'both written tell-all books' [55]. On Harry and Meghan, he highlighted the hypocrisy of demanding taxpayer-funded security while posting footage that 'reveals images of the children and where they're all living' [56], and noted Archie and Lilibet being 'removed from school' after just two days [57]. He had predicted Spencer would 'settle scores' in the book and said 'Looks like I was bang on' [58].
UK Politics & Culture
@piersmorgan's most-replied post of the week — 591 replies, 994 likes — was a direct attack on Trump's White House media ban: 'This is a very bad decision, President @realDonaldTrump — it's not the media's job to give you endless praise. It's their job to hold you and your administration to rigorous account. Banning them is a suppression of free speech and unconstitutional' [59]. He defended this position against Roger Stone — 'I don't support any suppression of a free press or free speech, and nor should you' [60] — and against Wajahat Ali, posting a screenshot reminder that he'd also criticised Trump's ban while Ali accused him of ignoring it [61]. On Obama, he pushed back on the former president's claim that he never banned Fox, arguing 'Obama did ban Fox, and waged almost constant war against press freedom' [62]. When challenged that Obama's ban was briefer, he conceded 'Trump's is more widespread, and worse, but Obama can't take the high moral ground on this' [63]. He also weighed in on US culture wars by praising Jay Leno for refusing to turn his comedy into 'a partisan political lecture' [64], shared Polymarket's 2026 midterms hub as 'the most consequential mid-term elections in a generation' [65], and called the Archbishop of Canterbury's withdrawn 9/11 award to a cleric who praised Bin Laden 'borderline resignation stuff' [66]. Closer to home, he offered condolences to PM Andy Burnham on his father's death [67] and endorsed Rishi Sunak's Cowdrey Lecture argument that denying non-white people their Englishness is 'a recipe for alienation and a two-tier society' [68].
Also this week
Personal & Banter (~11%): He paid tribute to Bonnie Greer, the Uncensored contributor who died aged 77, calling her 'The sharpest of cultural critics… what I loved about her is she always gave as good as she got' [69]. He shared a Warren Buffett interview clip as the billionaire handed over 'the reigns of his company to his son Howard' [70][71], praised Neuralink as 'your finest creation' to Elon Musk [72], and accepted being called 'an asshole' by a follower with 'I'll take that' [73]. He clapped back at a Botox accusation — 'I've never had Botox or any other surgical enhancement. My youthful beauty is all natural, and as God intended' [74] — and laughed off Lord Sugar's poem mocking his Arsenal defeat [75].
Top conversations
591 replies · 43.2k views@piersmorgan called Trump's White House media ban 'a suppression of free speech and unconstitutional,' arguing the press's job is to hold the administration 'to rigorous account,' not give 'endless praise' — drawing 591 replies. [59]
263 replies · 95.9k viewsHe called Arsenal's defence 'shambolic amateurs' after Brighton 'gave us a deserved thumping,' saying the performance was 'Embarrassing' against a 'hungry aggressive Brighton team' — 263 replies. [22]
244 replies · 133.7k viewsHis post-match verdict on Arsenal's 3-0 loss to Brighton: 'I don't understand what I just endured… this utterly abysmal performance against a far better, sharper, faster, stronger, more determined Brighton. I need a drink' — 244 replies. [23]
Retweets
3.4M viewsretweeted @TJenksTampa's post calling the Tilly Norwood AI interview 'genuinely one of the funniest things I've ever seen in my life' — the viral repost pulled 3.4M views and 62,411 likes. [1]
158.5k viewsretweeted @talkSPORT's clip of him betting Jamie O'Hara £1M to charity that Arsenal will finish above Spurs for the next 5 seasons, with O'Hara replying 'If I had £1 million do you think I'd be sitting here!' [28]
102.6k viewsretweeted @PiersUncensored's promo for the Mehdi Hasan vs Nancy Mace episode, where Hasan tells Mace 'You're smearing me and defaming me on Piers Morgan!' — plus Andrew Tate's defence lawyers. [76]
71.4k viewsretweeted @SportsUncensrd's clip of Mark Bosnich hitting back at Paul Scholes and Sir Alex Ferguson, calling Scholes 'economic with the truth' and Fergie's memory 'as sketchy as the red dots on his cheek.' [33]
53.5k viewsretweeted @SportsUncensrd's clip of the VAR debate where Piers calls VAR 'CRAP' that 'sucked the joy out of football,' while Simon Jordan argues the idea was never to eliminate every single mistake. [30]
