What did RoboStrategy (@robostrategy) post on X, week of Sep 15 – Sep 21, 2026?

The week was dominated by @robostrategy's media buildout — announcing Herbert Ong to lead YouTube strategy and content, then going live with Figure CEO Brett Adcock to unpack the Helix 2.5 release, all signalling a push toward original video and podcast infrastructure.

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Weekly brief · week of Sep 15 – Sep 21, 2026

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Media & Content Strategy

@robostrategy's week was almost entirely about building out its media arm — hiring talent and launching live interviews to grow its YouTube platform. [1]

Herbert Ong joins to lead YouTube strategy: On Sept 14, @robostrategy announced that Herbert Ong (@herbertong) signed on to lead YouTube strategy and content [2]. The plan is for Herbert to create podcasts, deep-dive robotics breakdown videos with @GoingBallistic5, and educational content on the future of AI robots [2]. A subscription push for the RoboStrategy YouTube channel accompanied the announcement [2].

Live interview with Figure CEO Brett Adcock on Helix 2.5: On Sept 17, @robostrategy went live on YouTube with Figure CEO @adcock_brett to unpack the Helix 2.5 announcement [3], [4]. The interview covered the AI model's zero-shot generalization and the claim that robots arrived at 30 rented Bay Area homes with no additional training and started doing useful work [1]. This was framed around Figure's own Sept 17 announcement of Helix 2.5, which @robostrategy quoted to anchor the interview's relevance [1]. The highest-engagement post in this thread — ~630 views — was the quote-tweet promoting the live interview alongside Figure's announcement [1].

other

A one-liner reply tagging @herbertong with no substantive content — likely an accidental or placeholder post [5].

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